This episode is so valuable we are sharing it again!

Meet Christina Carpenter – a former marketing professional who traded in her 40-hour corporate workweek for a 10-hour-a-week sleep consulting business that’s thriving on referrals alone.

Christina is a mom of three who knew she needed more flexibility but wasn’t sure what that looked like. After Googling “jobs you can do from home” and trying (and failing at) a few different business ideas, she found sleep consulting – and everything clicked.

Here’s what makes Christina’s story different:

She hasn’t spent time chasing clients on social media or perfecting a six-page website. Instead, 100% of her business comes from word-of-mouth referrals through local Facebook mom groups and past volunteer clients. She’s stayed so busy that she’s worked with three families more than once (coming back for help with a second child).

The biggest lessons from Christina’s journey:

You don’t need everything “perfect” before you start. Christina had clients ready to book before she even had a website up. The credibility that matters most? Results and relationships.

Starting local is powerful. Christina focused on her immediate community – friends of friends, local mom groups, and connections from where she used to live. This built-in trust shortened the sales cycle and created a referral engine.

The right support system changes everything. Christina tried multiple business ventures before this, but they always stalled out. What made sleep consulting different? Having a proven framework, templates, and a community of people who’ve done it successfully.

What Christina wishes she’d known: Stop researching and just decide. She got caught in analysis paralysis comparing programs and trying to find the “perfect” one. Looking back, she wishes she’d trusted her gut sooner and just started.

If you’re someone who’s been that go-to friend for sleep advice, who’s tried other side hustles that didn’t quite work, or who’s ready to leave corporate life but isn’t sure what’s next – Christina’s story is proof that this works.

Connect with Christina Instagram: @everyone_is_sleeping Website: everyoneissleeping.com

Podcast: Play in new window | Download (Duration: 31:40 — 14.5MB)