What is a newborn care specialist?

Being a newborn care specialist can be a rewarding and fulfilling career choice. It involves working with families and their newborns to ensure that the babies are well taken care of and their parents are supported in the early days of parenthood. If you’re interested in starting a career as a newborn care specialist, here are some things to consider:

1. Education and Training: To become a newborn care specialist, you may want to consider attending a training program dedicated to newborn care. Such programs may cover the essentials of newborn care, such as feeding, bathing, diapering, sleep, and soothing a fussy baby. You may also want to consider certifications from relevant institutions such as The Cradle Coach Academy 🙂

2. Build experience and network: Building experience can help you acquire knowledge and skills that can distinguish you from the competition. Consider volunteering at a local hospital or working with a childcare agency to get some hands-on experience. You may also want to network with parents, pediatricians, and other professionals in the field as a means of building a client base and reputation.

3. Provide High-quality service: Providing high-quality service is essential to building a lasting reputation. Ensure that you are always professional, reliable, empathetic, and available for your clients. You should also ensure that you stay up to date with the latest research, trends, and innovations in newborn care to provide the best possible care for your clients.

4. Develop a business model: Develop a business model that aligns with your experience, skills, and resources. Will you work as an independent contractor, sole proprietor, or small business? Will you work full-time or part-time? Determine your rates, policies, and marketing strategies that will make your services more attractive to your potential clients.

5. Marketing and advertising: Marketing your services is critical to building and sustaining your business. Consider leveraging social media, paid advertising, referrals, and testimonials to reach potential clients. You may also want to create a website or blog to showcase your services and expertise. In summary, working with newborns as a newborn care specialist requires education, experience, networking, providing high-quality services, developing a business model, marketing, and advertising.

With dedication, passion, and hard work, you can build a thriving career in newborn care.




Hi, I'm Marli!

My name is Marli Klaus and I am the luckiest wife to my incredible husband and mother of three amazing children.

In 2023, I got the incredible opportunity to take over The Cradle Coach and The Cradle Coach Academy from the amazing Melissa Perry who founded it.

At The Cradle Coach Academy we offer online training courses in Baby + Toddler Sleep Consulting, Newborn Care Specialty, and Foster + Adoption Sleep Consulting to give women a way to have it all: a fulfilling career and the flexibility they need to keep their other job as a full-time mom.

We take the passion that’s within you, and help you create a successful sleep consultant company by training you with scientific knowledge, hands-on experience, and offering lifetime support.

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